Jerry Seinfeld to make Microsoft cool….
Posted by admin on 21 Aug 2008 at 03:45 pm | Tagged as: Marketing
This story should surely leave you scratching your head. Apparently Microsoft is tired of not being the “cool” brand that people seem to label with Apple and are taking a huge new marketing project to make Microsoft a hip brand. So they are paying $10,000,000 to Jerry Seinfeld to do some commercials with cool former founder of Microsoft Bill Gates. This comes as part of Microsoft’s new big marketing push estimated to be around a $300 million dollar project. Somehow a 90′s comedian/TV star and Bill Gates don’t seem like they will quite make the “hip” or “cool” bar that Apple reaches but it should be entertaining none the less. They couldn’t of found anyone else, really?
