File this under things we didn’t expect to here just before the Christmas Break!? Starting in 2014 MSC and Formula Drift are doing a joint venture under a three year deal in Japan. “It’s very exciting to be taking our brand to the birthplace of drifting with MSC. MSC is a reputable company that has been involved in drifting for many years. We feel that this is a great way to expand our brand as it fits with our global aspirations,” said Jim Liaw.
Launching in 2014 will be two competition events held as a pre-cursor to the 2015 Formula Drift Japan Championship. One of the 2015 Formula Drift Japan rounds will also be a Formula Drift Asia points round for the season. The 2015/2016 season will be a minimum of a four round championship as announced by Formula Drift.
Japanese motor sport icons Nobuteru Taniguchi and Max Orido have committed to judging the events, notwithstanding any other racing obligations. The three-year plan will include a groundbreaking marketing and promotions campaign never done before in Japanese drifting such as a weekly television show, live stream of the event competitions and a media partnership with Kotsu Times.
Formula DRIFT Japan details will be announced at the official launch at the 2014 Osaka Auto Messe on February 14th.