Ireland is a small country in the North Atlantic Ocean with a small population of 4,500,000 people (same population as Louisana or Kentucky) for a comparison. I visited Ireland for the first time in November for a 62 hours and got a quick feel of the country. It is really amazing how powerful and impactful the drift scene has grown on this little island compared to America or mainland Europe (more Eastern). IDC is an amazing series that produces a large talent pool of drifters (James Deane who is arriving in Formula Drift for 2017). With that being said, I found the article written by IDC bossman David Egan. Here is an excerpt I found interesting and you can follow the link below this quote and read his full write up.
“Firstly, 95% of the general population have no idea what drifting is or have a complete misconception. This is actually a good thing in many ways. That means that only 5% are making the decision to attend or not and the sport has not been rejected by the masses. Therefore our simple and significant task should be to give a much higher percentage of people the option. The fact that we are seeing attendances of over 10,000 at certain events, from 5% of the drift-educated population, is a good indication that the potential for mainstream success is there. For 2017, we have redesigned our marketing strategy to include numerous crossovers with other motor-sports, sports, celebrities and events. We are planning on attending over 20 non-drift related events to promote the championships and perform demonstrations. Our in-house media team have partnered with numerous magazines and online blogs, both nationally and internationally, providing in-depth reports and reviews on all events. We aim to produce over 180 videos and 4 documentaries during the season and have constant behind-the-scenes content streaming online. Our improved free live-stream service can be viewed on any device and will rival conventional TV broadcasts in terms of quality and production.”
Source/Read More: http://www.idcnation.com/2017/01/25/state-drift-nation/