I was just told the news tonight that Scion (under Toyota) in America has closed its doors for the last time. The struggling “youth” brand failed to really deliver a car the consumers wanted and after 13 years it has left the market. This hits home in Formula Drift in a big way as the championship team was a factory backed Scion program. Drivers such as Ken Gushi and Fredric Aasbo could find a big hit to the budget coming into 2017.
Scion will be remembered for brilliant marketing strategies much more than its subpar car offering. The 2015 season brought 56,167 total car sales in for the whole brand. Without the Scion FR-S under its umbrella – I imagine the brand would be in much worse shape numbers wise. If Toyota wants to continue marketing inside Formula Drift I suggest they should look more towards how Ford has pushed into the market.