Yokohama Tire Set to Leave Formula Drift Again

Posted on Dec 14, 2015 In Formula D Major Announcements Rumors/Gossip

YokoiS15Silvia

Various people are confirming with us that the rumor of Yokohama Tire not returning to Formula Drift in 2016 are true. The brand always seems to be one foot in and one foot out even when they are active in the series. The big performing sponsorship of 2015 they had was Yokoi who came over from Japan and really brought some Japanese style into his drifting. After a slow start in Long Beach he found his own and put on some great battles including Road Atlanta versus Odi Bakchis. No word on if Yokoi will continue with a new sponsor or what the plan for other Yokohama drivers are in 2016 just yet.

24 Comments

  1. apieceobacon says:

    Interesting. If anything I would have expected to expand sponsorships after their 2015 success.

  2. Blaze1 says:

    …and another one bites the dust.

    I don’t blame them tbh.

  3. Samurai Sam says:

    Maybe Nexen will come back now that they got the old Hankook Tire marketing guy? he seems to love drifting.

  4. WingZeroCustom says:

    Why the heck would they do that this year though? I mean they had some pretty decent success this year. :/ Bad timing..

  5. Mike Owen says:

    They had Matt & Yokoi and they bail? Damnnnnn

  6. Caleb says:

    Maybe its because even though they had success, they didnt make any money off it just like everyone else in FD

  7. Hosford Hugger says:

    WHAT DO YOU MEAN SUCCESS IN FD DOESN’T SELL TIRES!?!???????

  8. apieceobacon says:

    What I mean is after having two drivers in top 10, having drivers in some of the best battles of the year, and having drivers earning numerous awards throughout the season. They in no way were up there with hankook, Nitto, and Achiles but it was a start. They could have easily made a quick commercial with their drivers and then show that instead of their virtual “I am Yokohama” bullshit that they do.

  9. KPA says:

    “If it don’t make dollars, it don’t make sense” FD only makes dollars for FD and a very select few others. Anyone with some marketing knowledge sees the investment in FD doesn’t pay out.

  10. Vindetta says:

    I don’t think anyone is going to lose sleep over this. Just one less money grubbing hoe at the table

  11. KP says:

    Just because Yokohama didn’t and couldn’t drop 1 mil in the sport doesn’t mean they were one foot in/out.

    Yokohama has a championship (2013) and number of event wins in 4 yrs with half the budget across that time period than the other tire companies have in 1 season. Which is pretty rad!

  12. ToLiveNDieInNJ says:

    FD needs to start spreading some of that sweet TV money. The payouts to drivers are pitiful and do not justify any investment in the sport.

  13. NUTTERBUTTER says:

    all of the above is true. the problem is not in the sport (other drifting series in other countries have great success and very loyal sponsors) fd simply demands to much with absolutely no reward. think about it 1 mill to hear j rod butcher your company name 800 times an event in between his garble is not worth it. honestly think back to replay xd and falken, both muscled out by the demand for money to participate in the series.

    with formula drift you must be a title sponsor of the series or get out. which is a dam shame.

    glad i could give a dam. bring on festivals and events and fun and thats it. everything ells can fade away or fall off whichever it prefers

  14. KPA says:

    @ Nutterbutter

    So true ! “The revolution will not be live streamed”

  15. I just want to see sweet tandems with 1000hp cars 🙂

    lol kinda sorta joking

    Having friends in Pro2 for 2015, and them moving into Pro1 while others come into Pro2 I can say this about FD. It is difficult to earn a living simply driving your car in FD. Being exposed to the masses (as long as you qualify, kill it while on track, and car looks good) does give you an opportunity. An opportunity that is not easy to work with if you have a day job and do not make and sell anything that would be of use to the demographic paying attention.

    Everyone I personally know that is in FD is there because they love to drift. Several of them build their own cars and have the added benefit of their exposure promoting their shop or brand. Not every shop or brand will boom just from being in FD, but some earn a decent living and are able to continue competing in FD year after year.

  16. Brian says:

    @ToLiveNDieInNJ

    How much are the payouts for the drivers? Does anyone actually know what they pay out? I read all the time about how bad the payouts are but I have never seen any actually put up the figures.

  17. Tie Fighter says:

    @brian

    it was $5k a few years ago. i doubt its gone up from that

  18. apieceobacon says:

    @Brian
    The Payouts are either $15k 1st, $10k 2nd, and $5k 3rd. Or it’s $10k 1st , $5k 2nd, and $1k 3rd. I’m pretty sure it’s the latter but I’m not completely sure.

  19. Caleb says:

    I remember something like $20k for winning the championship or some shit. I wonder if Aasbo got that $300k for winning the World Championship ha

  20. Samurai Sam says:

    prize pool of $300k doesn’t mean he wins all $300k

    $100k of that was if he won 3 events in a row….. which is a joke

    I think payout was $50k 1st $30k 2nd $20k $3rd so Aasbo and the team took home $100k for winning both championships

  21. someonewhoknows says:

    payouts are still 5k for 1st. and down from there. pro2 is 2500 for 1st and down from there.

  22. payouts says:

    FD payout per event
    1st $5000
    2nd 3000
    3rd $1000

    FD Championship payout
    1st $20,000
    2nd $0.00
    3rd $0.00

  23. payouts says:

    Correction to the above:

    Pro payout per event

    1st 5000
    2nd 2000
    3rd 1500

    Pro 2 payout per event

    1st 2000
    2nd 1500
    3rd 1000

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