Otto Graven lands Hasbro Transformers as a co-title sponsor with Rogue Status [BREAKING NEWS]

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In a huge deal, Otto Graven has announced a co-title sponsorship of his “Ultimate 86” as being split between longtime Scion partner Rogue Status and Hasbro’s “Transformers” brand. This is a great new brand coming to Formula D, one that I’m sure many fans have grown up admiring. Rogue Status is upping their sponsorship from a partner level to a co-title sponsorship as well. For a driver who wasn’t in the series last season, this is a HUGE announcement coming through in a season where many drivers are struggling to find sponsorship dollars. Will this help Otto earn his first FD Podium in 2013?

Jacob Leveton

Freelance Drift Correspondent at JacobPhoto
Jacob Leveton has worked as a freelance journalist for 12 years, specializing in drifting since the first professional competition landed on US shores in 2003. Leveton has worked with more than twenty print and online media outlets to provide unique drifting content.

22 Comments

  1. Dave Kings says:

    I wonder how many necks he will choke out this year.

  2. Devans says:

    Why in the hell is dude who didn’t do great his rookie year, and didn’t compete last year, getting title sponsorships of this magnitude? Where’s the support for the drivers who actually need it?

  3. Mike Peters says:

    Companies want to work with well funded turn key operations with legit manpower. This guy has those. He’s not driving a 20 year old car, he’s not begging for donations, he’s got a proven team behind him.

    Take note folks. Companies don’t want to be associated with people begging for anything they can get, they want a professional brand ambassador that will add value to their brand and truly represent it.

  4. Dang says:

    You can do anything with deep pockets.

  5. Casey says:

    So will his car transform?

  6. gsxr750 says:

    So in other words they don’t want to sponsor any missile cars.

  7. Yukio says:

    Mike is right on this. When companies look for cars to sponsors they look for teams (or teams seek out sponsors) that have an established system or team. Additionally, many teams don’t have the initiative to go out and seek major sponsors and they wait for companies to come up to them. Sorry, it doesn’t work that way.

    Also, many teams are too shy or intimated to approach non endemic companies as a sponsor because teams don’t approach them with the right marketing plan or key demographic information.

  8. Donna Peters, Texan Native says:

    Mike quit your babble about drifting. If you know so much about how to run a “successful” drifting team why are you a washed up POS still yapping about the drift game instead of doing it? And don’t say “because I have a real job” cause you don’t.

  9. cody says:

    I wonder if this will affect Gushi or if they are considering Dta a seperate entity?

  10. Alvar says:

    This is how you know someone on that team is really good at marketing. I remember some other driver in a Subie had a Transformers sponsorship at one time. I think it was like for two rounds or something.

  11. heroeightsix says:

    Wow. I can’t believe no one has made a comment about how absurdly awful that car looks ;)

  12. hollywood says:

    congrats to otto for going outside the box. but in all honesty its not as mr peters states above. but he thinks he knows all there is to know about 1:drifting and 2: running a company that is a motorsports corporation.

    never the less im interested to see how this v8 frs works out.

  13. cody says:

    @Alvar , Verdier had a sponsorship for two rounds by Iron Man the movie a few years ago.

  14. MRBG says:

    I happy for the guy, there must have been alot of work behind this and im glad he is going to get a proper shot at this.

  15. Alvar says:

    aww that’s what it was. I wonder how long this sponsorship will last.

  16. Mike Peters says:

    Hollywood, there is a reason my car was covered with companies that wanted to be a part of my program, and that I was able to run a couple years of Motorsport while being a broke college dropout, and now works at one of if not the premier American tuning shops and has been their top sales rep for the first three months since he joined their company.

    There is a reason that Yukio runs a marketing department for one of the best Motorsport programs in the youth / import / extreme Motorsports market.

    Alternatively, there is a reason you’re posting on Wrecked, and nobody knows, or cares who you aren’t. Facts don’t lie. These well prepped teams that act like grown-ups on and off the track get the big bucks, because they can professionally carry the message of the brands that support them on and off the track in an educated, clean, wholesome and positive light that these companies want to be seen on.

    If these companies wanted to be Facebook famous, they would spend $20 a day and buy ads. Please try to be considerate of your own future, and get a clue.

  17. Crook says:

    Amen to that^

    No offence at all to DG

  18. Mike Peters' dog says:

    Saveottograven.com

  19. random asian guy says:

    bet he won’t make it to Long Beach………..Thats for dang sure…..

  20. Mike peters says:

    Blablabla i got employee of the month at autozone 3 times!!!!! Blablabla holley carbs bbq

  21. Cai says:

    Wow……this is awesome, can’t wait for this season to start……

  22. naas says:

    Dtz supa n congrtz 2otto cnt w8t 4da season