A writer at BMWblog.com a few days ago named Shawn Molnar wrote a great piece about why BMW should start providing factory support in Formula Drift. The first BMW to enter Formula Drift back in 2005 was Andy Sapp with his black 3-series. Following in his footsteps several BMW projects have come and gone from the sport. Most recently and noteable has been Michael Essa with his Z4 and 335 (pictured above). Here is part of his compelling argument of why BMW should get involved and you can follow the link below to read the full story:
“BMW has long spent marketing dollars in creative ways. We’ve seen BMW throw money at sailing championships and golf championships – and considering the economic stature of the spectators, we weren’t surprised to see marketing budgets partly devoted to these sports.
BMW took a hiatus from their Hollywood product placement efforts, but they’re now back in the game with the i8 scoring a lead role in Mission Impossible: Ghost Protocol – playing in theaters now. When potential buyers are paying to see your advertisement, you know you’re on to something. Previous Hollywood product placement certainly did no harm for the brand, and the young audience that Hollywood captures represents a key target market to focus on, since these youngsters will be buying the cars and motorcycles of tomorrow.”