The Big 3 your thinking of are already sliding around in drifting but this is the new Big 3, the energy drink three. The biggest buzz at the 2009 SEMA show is the entry of the second largest energy drink into drifting. While they have no driver they have been taking lots of meetings. I would love to see them come on board next year with a team/driver and really bring the excitement level up in drift.

They need to join Redbull and Rockstar out in the drifting field for 2010. If they market and activate in drift like they do in power sports they will dominate the sport in no time. I met some staff on the Gumball 3000 and they were just great people. Now we just have to sit around and wait to see if it gets leaked to who will be driving for them in 2010.