Eric Hill took home our Falken Tires snowboard and it turned out he was a Los Angeles local so he swung by the Formula D office to pick it up. I attached his story below and it’s pretty clear to me how Carolyn picked him a winner. He played on a good bit of female emotion here, crashing his car (the pity), offering her snowboarding fun (excitement), and running RT615′s (brand loyality). Ouch, sorry for all of you guys who lost but don’t be distraut as we will hold some new contests very soon.

The best time I’ve ever had at a Formula Drift Event also happened to be the worst. It was the Pro/am Nationals in conjunction with the Red Bull event in Long Beach. A power steering failure and an engine failure helped me put my pride and joy into a wall. Yes it really did suck. But the best part was having friends and fellow drivers lend a hand and parts straight off of their cars to help get me back on the track. This was a great moment for me in the spirit of Formula Drift. It also didn’t hurt to see a couple buddies get there licenses while I was getting refills at the open bar. And for the girl picking the winner I’ll let you come along while I test the new board out. P.s. I’m running RT615’s right now and love them!

2 Comments »